Organizing a corporate event, product launch, or team-building activity is all about creating a memorable experience for participants. But in a saturated events market, how can you stand out?
The answer often lies in one word: experience.
And among the trends transforming the sector, the integration of on-site sports activities—thanks to a multi-sport field—is becoming an essential asset.
At Espaces Waverly, this vision comes to life on the roof, with a multipurpose field that, depending on the season, can be transformed to accommodate pickleball, basketball, volleyball… and even an ice rink in winter.
1. The multisport field: a concept that changes the dynamics of an event
A static event, where participants remain seated for several hours, can quickly lose energy and engagement. A multisport field, on the other hand, introduces:
-
Movement: Participants stand up, exercise, and regain energy.
-
Friendliness: Sports activities break the ice and bring people together.
-
A playful dimension: Even in a professional setting, playfulness unleashes creativity and good humor.
At Espaces Waverly, access to this rooftop space makes it easy to incorporate sports activities into an event, whether it’s an active break between meetings or a friendly tournament at the end of the day.
2. Why sport is a powerful lever in event management
2.1 Promoting team cohesion
There’s nothing like a friendly game to build relationships. Multisport field activities provide a neutral, non-hierarchical environment where everyone is on equal footing. Communication becomes more natural, and collaboration flows more smoothly.
2.2 Stimulating engagement and participation
Sport makes events more interactive. Participants are no longer mere spectators: they become actors, which strengthens their involvement.
2.3 Create a lasting memory
A PowerPoint presentation is quickly forgotten. But an impromptu game of pickleball at sunset, with a view of Montreal? That’s an experience people will still be talking about weeks later.
3. Possible activities on a multisport field
3.1 Pickleball: the trend that everyone loves
A mix of tennis, badminton, and ping-pong, pickleball is easy to learn and accessible to all ages. It’s the perfect activity for an event, as it doesn’t require a high level of athleticism but guarantees lots of laughs.
3.2 Basketball and mini-tournaments
A timeless classic. You can organize a quick tournament or just set up a basket for an active break.
3.3 Volleyball or badminton
Ideal for sunny days, volleyball allows you to create mixed teams and promote cooperation.
3.4 Ice rink in winter
At Espaces Waverly, winter is not a constraint: the grounds are transformed into a skating rink, perfect for free skating, a mini hockey game, or a frosty cocktail.
4. Event scenarios incorporating the multisport field
4.1 Team building dynamique
A morning strategy meeting, a friendly lunch break, followed by a friendly pickleball or basketball tournament. Discussions are more relaxed in the afternoon, and team spirit is strengthened.
4.2 Product launch
Imagine: an indoor presentation followed by a sports activity related to the product (e.g., a skill challenge or mini-tournament). Guests leave with a memorable experience associated with the brand.
4.3 Customer events
Inviting your customers to play and share a sporting moment is an excellent way to strengthen your relationship and create positive memories associated with your company.
4.4 Summer evening
A pickleball tournament followed by a BBQ on the terrace, with background music and breathtaking views of Montreal.
5. Benefits for the organizing company
-
Modern and innovative image
-
Offering an event that breaks the mold enhances your appeal.
-
-
Employer brand enhancement
-
Employees appreciate moments that combine work and pleasure, strengthening their sense of belonging.
-
-
Best event ROI
-
A memorable event is more likely to achieve its objectives (cohesion, visibility, loyalty).
-
6. Tips for incorporating the multisport field into your event
-
Adapt the activity to the audience: focus on sports that are accessible to everyone.
-
Allow time: include activities in the event schedule to avoid delays.
-
Think about logistics: drinks, music, entertainment, symbolic rewards.
-
Focus on safety: supervision by an instructor or coach, equipment in good condition.
7. Why choose Espaces Waverly for this type of event?
-
A unique rooftop in Montreal with a modular multisport field.
-
Seasonal versatility: sports in summer, ice rink in winter.
-
Panoramic view offering an inspiring setting.
-
Interior spaces for combining work and relaxation.
-
Integrated services: catering, bar, technical support, furniture.
Conclusion – The future of events is active and experiential
In a world where experience trumps format, incorporating a multisport facility into an event offers much more than just a moment of relaxation: it creates connections, evokes emotions, and leaves a lasting positive impression.
With its unique facilities and modular rooftop, Espaces Waverly transforms every occasion into an unforgettable experience, where sport and conviviality come together to energize your professional gatherings.